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Channel Development & Distribution

The digital landscape today is characterized by highly fragmented product portfolios, shortening product lifecycles and perpetually shifting customer loyalties - all of which drive margin erosion for all the stakeholders in the value chain.


Channel Development & Distribution
HomeChannel Development & Distribution

Our Expertise

Vast Network
Capitalizing on our vast network of over 1,500 retail partners to facilitate vendors' entry into new marketsthrough development of marketing plans and devising brand building strategies
Product Launches
Providing market intelligence, trend analysis and competition awareness to enable successful product launches,product roadmap planning and portfolio justification
Merchandising Programs
Conducting effective merchandising programs from recruitment, creation of assessment centres to training and performance management of the front line team
Channel Training
Designing and executing channel training to equip the front liners with the relevant knowledge and selling skills to convince the customers on the latest technology
Stock Management
Assistance in sell-through of products through efficient stock management, ordering and forecasting using our world class proprietary web based platform (Prodigy)
Performance Management
Driving the merchandising team to the highest levels of performance through a robust sales incentive scheme to ensure the highest standards of motivation and performance
Visual Display
Expertise in designing promotions, bundle offers, attractive product packaging, merchandise and visual display at the points of sale
Regional Marketing
Creating channel development plans that are scalable across markets with provision for enabling regional marketing themes
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